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Paul Mascetta is an American author, researcher, copywriter, salesman and entrepreneur in the field of influence and persuasion. He was born in New York City where he currently resides with his fiance and 2 children.
Mascetta’s passion and desire to know more about the process of influence and gaining compliance from others began at an early age when he realized that he could often change the outcome of life circumstances simply because of his ability to persuade others. In elementary school, he was often known as the class clown that could talk his way out of anything.
In his late teenage years, Mascetta began working in numerous sales positions on Wall Street and learned firsthand how powerful one’s ability to influence others can be. He quickly climbed the ranks in various industries and solidified his position as true sales leader through his track record and winning countless awards (most of them first place) in sales contests where he was pitted against hundreds of colleagues.
After increasing revenue lines for numerous companies, Mascetta took on a new career as copywriter in the field of Internet marketing and produced sales copy that has generated millions of dollars in revenue for his clients who include Steve G. Jones, Dr. Joe Vitale, Frank Mangano, Kristen Howe, Dr. Robert Anthony and Mike Litman.
Aside from the work he provides for his clients, Mascetta spends most of his time researching and writing about influence and persuasion and educatiing people about the importance of becoming as master at both. He was once quoted as saying “Until you can sell it, nothing else matters”.